A new force in UK business events

ROAR Events Agency launched in Cambridge in 2026 following the purchase and re-branding of TR Global Events — bringing together a fresh vision, deep industry expertise and a commitment to delivering outstanding experiences.

Why ROAR

Creativity, met with commercial rigour

We believe there’s growing demand for an events agency that combines creativity with commercial understanding — supporting clients strategically, from concept through to delivery.

As businesses recognise the importance of face-to-face engagement, employee experiences and meaningful client relationships, ROAR aims to redefine what organisations expect from their events partner. We work as a trusted extension of our clients’ marketing, HR and leadership teams.

Based in Cambridge, we deliver bespoke events for corporate clients, associations, charities and private organisations throughout the UK and beyond.

Team photo

A family-run agency

A family business, at heart

ROAR is a family-run agency. Head of Events Tony Murdock FIH plans and delivers every event alongside his wife and daughter — a close-knit team who treat each occasion as if it were their own.

With more than two decades across hospitality, event management and business leadership, Tony has delivered thousands of events, from executive meetings and conferences to large-scale gala dinners. When you work with ROAR, you work directly with the people who care most about getting it right.

A single, personal point of contact — never a call centre
Family values: reputation, care and an eye for detail
Accountable from first call to final curtain

Expertise

Trusted across demanding sectors

Our experience spans conferences, incentives, exhibitions, hospitality and experiential events — with particular depth in technology, life sciences and pharmaceuticals, where precision and reputation matter most.

Strategic planning met with flawless execution
Measurable business impact, not just great photos
A single accountable partner, concept to delivery

Events imagery

Let's talk

Let's build something special

We'd love to hear what you're planning. Start a conversation and we'll reply within 24 hours.

Start a Conversation →